Senior Brand Planner - FTC 6 months

This is a 6 Months FTC (note this is not a day rate role)

Brand planning experience is needed

Start date ideally before December 2024

Healthcare experience is required

What if your expertise could help someone, somewhere, to live a better life?

Helping children living with juvenile idiopathic arthritis to communicate their pain, giving people with psoriasis their confidence back, shocking 2.3 million HCPs into taking action against second heart attacks to proving to the world that eczema isn’t a skin condition.

Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change. Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

We’re a team of over 500+ people in Manchester and London, with a history of over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife via YouTube, #LYNXLife playlist, Instagram, Facebook, LinkedIn and Twitter.

Everything this company achieves, every life it saves, every penny it makes, every policy it changes, every award it wins, is down to everyone that works here.

Our Role

As a Senior Planner at Havas Lynx Group, you will apply your advanced strategic knowledge and inquisitive nature to run the overarching strategy for your client. You will work to guide the team to present solutions that are relevant, distinctive and of high quality, adding significant value to projects.

You will work closely with the Accounts and Creative teams within your agency to build strong client relationships, demonstrating an advanced ability in presenting your ideas and looking for opportunities to bolster profitability.

What you can expect to be doing:

• You will proactively ensure a thorough understanding of the brand, product and overarching strategy for the project you are assigned to – ensuring your research is appropriate to the campaign’s direction.
• You will work with the wider team and your Head of Strategy to lead in strategic activity and ensure that the team’s outputs are in line with client expectations.
• You will take responsibility for shaping and delivery of the research and insights for your own projects.
• You will proactively liaise with the relevant Account Handler to identify how research findings will be used to inform campaigns KPIs. You will use this information to plan, conduct and report on activity.
• You will perform competitor analysis reviewing activity, behaviour and data to identify strengths and weaknesses. You will make informed recommendations based on your findings that support the strategy.
• You will develop strong collaborative relationships with Account Handlers and Creatives on your team, in order to push the brief to its full potential
• You will help to grow and utilise the strategic toolkit and have a strong knowledge of the research tools we use in order to support in any research you conduct
• You will proactively work to ensure that for the projects you are involved with, the strategy is considered and adhered to throughout all stages of the project’s life cycle
• You will adapt to working across digital projects, extensive research projects, brand development and workshops depending on your client’s needs.

What we’d like to see from you:

• Previous experience in a similar role (agency experience is required)
• Healthcare experience is required
• Previous experience of leading client relationships in a similar environment
• Experience of leading and mentoring others
• Able to critically assess the performance of an account and can proactively take action to address areas of underperformance
• Brand strategy expertise in a creative environment

What you can expect from us

A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.

You can also expect a whole host of benefits, including:

• Hybrid Working -3 days a week in the office (can be flexible)
• Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
• Option to buy, carry or sell holidays
• Early Friday finish throughout the year
• Seasonal working hours
• Enhanced family leave, pay and return to work benefit scheme
• Extensive L&D support
• Sabbatical opportunities
• Season ticket interest free loans for travel
• Cycle to work scheme
• Life insurance (4x salary)
• Company pension scheme
• Fully compensated company events
• Volunteer days
• Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more
• +Medicash healthcare benefit
• 24/7 access to a free, confidential and independent Employee Assistance Programme
• Workplace nursery benefit

Get in touch to find out how we can make an impact that matters together.