Performance Marketing Manager

Performance Marketing Manager

Salary: £40,000 - £50,000

About the Company

Vanquish Fitness was created in 2015 by two school friends, Oliver Maloney and Ruben O’Brien, and is now, not just an apparel brand and online retailer, but one of the fastest growing fitness communities in the world! Our mission is to inspire our colleagues on their pursuit of self defined greatness. Providing the time and resources that our employees need to strive to become Better Than Yesterday.

About the Role

We have an exciting opportunity for a Performance Marketing Manager to join our growing team in a brand new role at Vanquish Fitness. Reporting to the Head of Digital, you’ll manage our paid advertising efforts across Google and YouTube, Meta, and TikTok. You’ll be responsible for optimising and implementing campaigns, producing detailed reports, and ensuring that our digital marketing strategies align with our business growth targets and performance KPIs.

We’re looking for a driven, analytical and commercially minded Performance Marketing expert to take ownership of day-to-day optimisations, campaigns and innovation to achieve ROAS and acquisition goals.

Duties and Responsibilities

· Manage day-to-day optimisation of Google and YouTube, Meta, and TikTok ads to ensure optimal performance, and working on new in-platform opportunities.

· Develop, execute, and oversee paid media strategies to drive efficient ROAS. Work to CPA targets for both new and existing customers with the ability to pivot between strategies as the market fluctuates.

· Day-to-day management of Performance Marketing budget with the Head of Digital.

· Produce weekly, monthly, quarterly, and annual reports on core KPIs and provide actionable insights for improvement. Monitor and track growth metrics, making data-driven recommendations.

· Collaborate with Brand Marketing team to share insights on creative performance and develop creative asset strategy.

· Build brand awareness for our collections and develop women’s strategy with the Head of Digital to evolve and progress this growing area of the business.

· Implement effective acquisition and retention strategies to drive sales and new customer growth while maintaining cost-efficiency. Expand geo-location and territory specific advertising alongside an annual roadmap of business developments.

· Expand and implement segments, and targeting of audiences, utilising data from Shopify, Klaviyo, Meta and other platforms.

· Keyword planning and research, ensuring we’re not cannibalising organic traffic.

· Stay up-to-date with current Marketing and eCommerce industry best practice, with CPA, ROAS, CAC & LTV focus, pushing us ahead of the competition.

· Expand our performance marketing portfolio with new platforms and avenues.

· Work with CRM, e-Com and Brand Marketing to increase overall business ROI.

About You

· 3+ Years experience managing paid media in-house or for an agency, preferably specializing in DTC retail.

· Analytically minded with great attention to detail. A track record of growing paid media programmes and business revenue efficiently.

· Experience managing large budgets across multiple channels to targets with success.

· Commercially aware with an understanding of customer behaviour at various stages of the marketing funnel.

· A quick learner who can process a lot of information, prioritise independently and create actions from data.

Experience using the below:

· Google Analytics 4, Google Search Console, Google Merchant Centre, Google Tag

· Manager, Google Ads

· TikTok, Meta, YouTube, Google Ads

· Shopify

Benefits

Annual apparel allowance

Discounts on everything Vanquish

Attendance to our community events

Free drinks in the office

Quarterly Socials

Hybrid working (2 days from home)

35 hour working week

Free Parking

Modern office in the grounds of a beautiful House gardens, perfect for lunch time walks to get your steps in