Director of Retail Media

Our Director of Retail Media is collaborative, curious, and personable. They are passionate about leading and developing innovative omni-retail marketing strategies for our clients and their brands. As the lead advertising strategist, you'll be responsible for owning advertising strategy, budgets, and recommendations across all retailers to help our clients achieve their overall ecommerce and retail goals. This position both a strategic thinker and an excellent storyteller who can craft compelling narratives that resonate with our clients' target audiences. You'll be working alongside a team of dynamic media planners and buyers to deliver advertising strategies that truly stand out.

Bluebird prioritizes the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Responsibilities of this role include:

• Work closely with clients' brand marketing teams to define goals that fit into overall advertising strategies and KPIs.
• Negotiates for retailer-managed media buys, pricing, and media placement scheduling with retailers.
• For top clients: Drive platform, ad type and budget strategy recommendations across retailers, communicate up to date media opportunities and said impact on overall media strategy, and conduct strategy meetings to relay key learnings across Bluebird.
• Develop and oversee the retail media teams processes, aligning them with the company's strategic goals, while leading the team and collaborating cross functionally to implement large scale process changes and evaluating their impact on the overall business performance.
• May supervise a group of team members engaging in a wide variety of duties and complexities where you are responsible for overseeing career growth, responsible for team member expenses, and deliverables while maintaining profit goals.
• Use tact and reasoning in discussing problems, presenting data, and making recommendations, taking responsibility for your actions and decisions.
• Ability to story tell and articulate 360 degree marketing roadmap by using multiple sets of data such as category data, competitor analysis, owned sales, owned advertising performance data, and more.
• Understand all aspects of digital advertising inclusive of but not limited to digital, social, retail, search and how to drive brand awareness and drive conversions.
• Engage with industry experts, retailers, partner networks, and other stakeholders in the industry to gather and introduce innovative ideas.
• Make frequent decisions of major importance that affect the work operations of your direct team and our clients by working closely with different retailers, internal pillars, peers and company leadership.

To Thrive in this Role:

• Bachelor's degree (or experience equivalent to four years of college) in a related field
• 8 years of related work experience preferably in ecommerce, retail, or CPG
• Pay per click advertising experience required
• Media buying, shopper marketing, and/or media planning experience
• Excellent verbal and written communication skills that are able to convey complicated strategies and data
• Entrepreneurial Spirit - the ability to pivot quickly, a curiosity to learn, and a sense of ownership and confidence in leading clients and cross functional partners.
• Excited about a fast-paced environment that changes quickly and at ease with adapting to changes in the industry
• Excellent in Microsoft Office Suite - specifically in PowerPoint & Excel
• Possess strong analytical skills in varied situations to enable effective discussion, data presentation, and responsible decision-making.
• Proven track record of managing people effectively by providing a clear vision, conflict resolution, and development opportunities to ensure the success of your team.
• Proven track record of successfully managing financial responsible (P&L).
• High level ability and trust within team, project, and client management
• Exceptional diplomatic skills and the ability to engage in constructive discussions to make decisions based on both logical and critical thinking.
• Exudes the character traits: hungry, humble, EQ, excellence, transparency, relationship, ownership & teamwork

Location: Bentonville, AR, US

Posted Date: 11/25/2024