Digital Marketing Manager

We're seeking an experienced Digital Marketing Manager who is a creative powerhouse with a passion for content, to lead our inbound marketing and content strategy.

Inspired by the book They Ask, You Answer, this role emphasizes transparency and value-driven content to address our customers' most pressing questions. You'll take charge of video content creation (planning, scripting, producing), and website design, while crafting high-quality content across multiple platforms.

What we're looking for:

• Detail-oriented storyteller with top notch writing skills
• Experienced with video content creation (a must!)
• Passion for aligning content with business goals and measurable impact
• Strong design skills

This is a full-time remote opportunity. We are considering qualified candidates who currently reside in The United States, preferably located in Eastern, Central, or Mountain time zone.

Top Expectations:

1. Content Strategy & Creation:
   Develop a comprehensive content strategy that educates and informs our audience, addressing key customer questions and pain points. Provide valuable, transparent information that builds trust by producing content that educates and empowers customers through their buying journey, positioning the company as a trusted expert.
2. SEO & Performance Optimization:
   Leverage SEO best practices to create content that ranks highly in search engines and drives organic traffic. Use analytics tools (e.g., Google Analytics) to track content performance and make data-driven improvements to continually enhance visibility, engagement, and lead generation.
3. Cross-Functional Collaboration:
   Work closely with sales, product, and customer service teams to understand customer pain points, objections, and frequently asked questions. Use these insights to create content that aligns with the They Ask, You Answer methodology, ensuring a unified message across all channels.

Key Responsibilities:

• Video Content Development:
  Plan, script, and produce video content that educates and engages the target audience. Focus on transparency and answering key customer questions through visual storytelling.
• Editorial Oversight:
  Ensure that all content follows brand guidelines, maintaining consistency in style, tone, and accuracy, while prioritizing honesty and transparency.
• Customer-Centric Content Creation:
  Champion the They Ask, You Answer approach by consistently creating transparent and helpful content that directly addresses customer questions. This includes blogs, case studies, videos, and other formats designed to simplify complex topics and guide customers through their decision-making process.
• Content Calendar Management:
  Maintain a well-organized content calendar, ensuring consistent, timely publication that aligns with marketing goals and customer needs.
• Keyword Strategy & SEO:
  Develop and implement keyword strategies based on real customer searches. Ensure that all content follows SEO best practices to drive organic traffic and increase visibility.
• Content Performance Monitoring:
  Analyze content performance using tools like Google Analytics, tracking key metrics such as traffic, engagement, and conversions. Continuously refine strategies based on data insights to improve customer engagement and lead generation.
• Embracing Trends & Technologies:
  Stay updated on content marketing trends and emerging technologies, including AI-driven tools. Experiment with innovative content formats to ensure the company stays competitive and relevant in the marketplace.
• Sales & Marketing Alignment:
  Collaborate with sales to create content that addresses common objections and customer challenges, driving alignment between marketing and sales. Ensure content helps facilitate a smooth and informed customer journey.

Qualifications:

• 5+ years of content marketing experience, preferably in B2B.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven expertise in SEO, content management systems (e.g., HubSpot), and analytics tools (e.g., Google Analytics).
• Strong writing, editing, and communication skills with a focus on simplifying complex concepts and providing honest, helpful information.
• Experience with video content production.
• Excellent organizational skills and ability to manage multiple projects and deadlines.
• Collaborative mindset with experience working cross-functionally with sales, product, and creative teams.
• Knowledge of AI-driven marketing tools is a plus.

Why Join Us:

• 100% Remote Work
• Flexible- respectful of your work/life balance
• Competitive salary based on experience and education
• Health, dental, and vision insurance
• RRSP or 401(k) with company match
• Paid Time Off
• Opportunities for career growth

If you're ready to create meaningful, educational content that builds trust, we'd love to hear from you! Apply today to be part of our team. Please submit your resume, and a portfolio of your content work.

Employment is contingent upon successful completion of a background check.

Who We Are:

Summa Linguae Technologies is a language and technology company that provides localization and data solutions. We help many of the world's biggest companies make their products and services available in more languages, countries, and cultures across the globe. We have a diverse team of over 250 full-time team members working remotely or in one of our 8 global offices-located in Canada, the USA, Sweden, Denmark, Norway, Finland, India, and our company headquarters in Poland.

Diversity & Inclusion at Summa Linguae Technologies:

Summa Linguae Technologies embraces a diverse and inclusive work environment and treats all collaborators with respect and equality. SLT's culture seeks to create a safe and welcoming space where everyone can come to work as their authentic selves every day. We are committed to keeping diversity and inclusion top of mind in our work, which encourages every collaborator to add value to the organization.

Location: Tampa Palms, FL, US

Posted Date: 11/25/2024