Marketing Insight Analyst

Are you a Marketing Insight Analyst looking to join a leading business in the training and recruitment sector with offices based in Bradford? Our client is looking for a marketer with a passion for insight who can spot an opportunity a mile off. You will be someone who loves data and enjoys looking for stories in data and is able to turn this into insights to help drive business growth. This role would suit a Senior Marketing Exec or specialist with a huge passion for insight and data and looking to focus their career on their next role and carve out a successful career in a business committed to helping them grow. This is a full-time perm role with a salary of £30k-£35k DOE. Our client is offering hybrid working and so this role will be onsite 2 or 3 days per week. Benefits include good holiday allowance, your birthday off (of course it's important to have you time!), pension, training and development, free parking and lots of benefits around retail and gym discounts, virtual GP, etc.

The Company

A brilliant B2B organisation in the training and recruitment sector who are not only committed to its people but has been recognised via several awards and has also been listed in the top 50 places to work. With their HQ in Bradford, you will be joining a fun and supportive business that works hard and takes pride in what they do; while ensuring they offer a brilliant place to work, with lots going on and a super lovely culture where you can be yourself at work and have fun. This client operates in both the training and recruitment sector and so the role is incredibly diverse working with different markets.

The Role

As Marketing Insight Analyst you will be joining an established marketing team, reporting to the Head of Marketing and working on a range of projects. The focus of this newly created role is to bridge the gap between marketing campaign, creative and data and will involve looking at a range of campaign data and research, looking for stories in the data and using this to come up with actionable insights that the team can use. Your focus is to look at what else the business can be doing, why and how. All focused on driving business growth.

About You

• You will be working in a generalist marketing role currently or be focused on data and insight but most importantly you will be looking to focus your career and experience in the insight space and looking for an opportunity to do this
• Working with the marketing team and wider business to look at campaign results, interrogating the data to look at campaign performance and taking insights and learning based on this
• A passion for research and always looking for new opportunities
• Able to give recommendations on what the business needs to do next focused on what, why and how
• A commercial mindset but also creative
• Experience in collecting and analysing data from different sources and able to identify trends and opportunities within marketing and sales activity
• Track performance and report on effectiveness and able to work across different systems
• Conduct research to identify industry trends, behaviours and new technologies
• Competitor research
• Use customer and wider data to segment and profile target audience
• Experience in digital marketing tools such as Google Analytics

This is a great role for someone who is already working in a marketing insight role OR someone who is currently in a broad marketing role but has the above experience and wants an opportunity to further niche into this area.

If this role is of interest, please apply today or contact michelle.mumford@btbpeople.co.uk for more information.