Paid Media Executive Hybrid

Paid Media Executive – 4.5 day working week!

Wirral – 2 days in office

Salary up to £30k DOE

Are you 6-24 months into your Paid Media / PPC career and are now looking to take your skillset to the next level in an award winning, in-house Retail brand? Desperate for that healthy balance of autonomy over your own accounts, yet unwavering support from a highly skilled, technical Paid Media Manager? How about playing an integral part in launching a completely business-evolving B2C arm of a business which has historically been B2B since it's inception over a decade ago? Go on then, have a read on…

Forward Role are supporting an incredibly exciting organisation made up of multiple company Retail brands who are looking to completely reshape their internal Paid team as a result of the recent launch of their B2C mass market offering, and are now on the lookout for their first EVER Paid Media Executive to assist them in achieving their 3 year goal of becoming the Number 1 Brand in their field!

Your day to day would look like:

• Ownership and development of the overall paid media activations and day to day implementation of campaigns across: PPC, Shopping, Paid Social, Display and YouTube.
• Optimising activity frequently to ensure campaign spending is kept on track
• Analysing and optimising campaign performance across various platforms
• Reporting on campaign performance and providing actionable insights to the wider marketing and ecommerce teams
• Using large data sets to analyse and create optimisation plans
• Working closely with third parties like Google and Facebook to drive opportunities and test new products
• Working closely with the wider digital marketing team to present the performance of the paid media channels, bringing insights and ideas to the table to support wider activities
• Use large data sets to analyse and create optimization plans
• Collaborate with the digital design teams
• Continually test new creative, audiences, bidding strategies, and customer journeys to meet KPIs.

Your skills & experience:

• An absolute minimum of 6 months ‘hands on' experience paid media campaigns – having both Paid Search & Paid Social would be highly desirable – either in house or agency experience considered
• Experience using Google Analytics and paid platforms, such as Google and Facebook Ads, to review performance
• Knowledge of tracking & tagging requirements/management
• Able to think creatively to enhance campaign performance
• A strong understanding of Google Ads and Analytics is required

What you will get in return for your skills & experience:

• A highly competitive salary in exchange for a 4.5 day working week, you will be paid as though you work the full 5 days!
• Huge scope for professional development and progression – a small but lean, high performing paid team is at your daily disposal
• Flexible, hybrid working model
• State of the art, newly refurbished office to work from with free parking
• Friendly, inclusive and vibrant social work environment

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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