Regional Director

Regional Director, Premium Drinks Wholesaler, London, Up to 100k

My client is a dynamic and rapidly growing drinks company known for our innovative products and market-leading brands. They pride themselves on their commitment to quality, sustainability, and excellence in customer service. As a London based Premium business they are well known across Mayfair and within the luxury market – along with wider On Trade businesses.

Company Benefits

• Competitive salary, exceptional bonus structure
• Company car, travel and drink allowances
• Healthcare and pension

This role will involve new business acquisition, team leadership and team growth. Recruitment and network is key!

The Regional Director responsibilities:

• Develop and execute a strategic sales plan to achieve sales targets and expand our customer base in London
• Build and maintain strong, long-lasting customer relationships with key accounts in the retail and hospitality sectors.
• Identify new business opportunities and effectively manage the sales pipeline.
• Conduct regular field visits to engage with customers, provide training, and ensure excellent product presentation.
• Collaborate with the marketing team to develop promotional activities and campaigns.
• Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
• Prepare and present sales reports, forecasts, and market analysis to senior management.
• Lead and mentor a team of sales representatives, fostering a high-performance culture

The ideal Regional Director Candidate:

• Proven experience as a Regional Sales Manager or similar role in the drinks industry or FMCG sector.
• Strong sales acumen with a track record of achieving and exceeding sales targets.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and manage a remote team effectively.
• Knowledge of the South of England market, with established relationships in the retail and hospitality sectors being a plus.
• Proficiency in CRM software and Microsoft Office Suite.
• Valid driver's license and willingness to travel extensively across the region

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment /

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