Digital Marketing Executive

We are looking for a dynamic and proactive Digital Marketing Executive to join the marketing team in our fast-growing hospitality brand - Lounge. The ideal candidate is analytical, data-driven, personable and passionate about the hospitality industry. This role involves executing digital marketing strategies that enhance brand visibility, foster customer loyalty across our online channels.

• Responsible for the day to day handling of Lounges' and Loungers plc websites
• Assist in the development of the new Lounge website, alongside the Head of Marketing and external web agency
• Managing all Google and Yext listings of our 230+ Lounges
• Optimising approach to paid and organic digital strategy to achieve business objectives and drive engagement / reach
• Set up and manage all paid digital campaigns
• Overseeing all SEO strategy
• Responsible for email marketing: Develop and execute email marketing campaigns, from monthly newsletters to targeted promotions, ensuring effective segmentation and personalisation. Your aim will be to increase database size, improve open rates and click throughs, and reduce unsubscribes.
• Full review of email ecosystem to ensure on-brand and correct triggers in place to deliver optimum customer digital experience, including automated journeys from acquisition to retention
• Monthly reporting on all digital touchpoints via Databox
• Social Media: Responsible for updates to our PLC LinkedIn account and monitoring of X account
• Working alongside the Marketing Assistant to monitor and respond to an internal mailbox
• Support on internal digital projects

A bit about you

• 2-3 years experience in marketing with demonstrable experience in digital marketing (CRM, Social, SEO, PPC, paid digital advertising, Google Analytics)
• Experience of moving a brand forward through executing a solid digital marketing plan
• Outstanding communication and interpersonal skills, someone who sees the value in collaborative working
• Able to think strategically whilst also executing to deliver results, with an analytical eye for detail
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously
• Ability to thrive in a fast-paced, evolving environment with a passion for the hospitality industry
• A customer-first approach with experience in responding to online reviews, customer queries, and feedback
• Previous experience managing digital marketing budgets preferred
• Advatageous if experienced in using Airship

What's in it for you

• 25 days holiday
• 50% off food across all of our brands; Brightside, Cosy Club and Lounge
• Pension contribution
• Company shares after 1 years' service
• Long service awards
• Enhanced maternity and paternity pay after 2 years' service with us
• Wagestream - giving you power over your pay, as well as financial tools and support
• 24/7 wellbeing support
• Founder-led business - we might have 245 sites, but we still maintain an entrepreneurial spirit
• A culture that appreciates ideas and celebrated individuality
• A fun office where we hang out in Bristol city centre
• LoungeFest - the industry's best shindig, which comes around once a year in the summer, but we get together and celebrate together as a team throughout the year!

Location: UK, GB

Posted Date: 11/29/2024