Interim Head of Marketing & Digital

About the Company

We are delighted to be working with an established consumer brand, to recruit a skilled Interim Head of Marketing into their team.

Description

As Interim Head of Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation.

Key responsibilities:

• Developing and refining performance marketing strategies across all channels
• Driving customer acquisition and increasing retention
• Budget management and optimisation with oversight of the full marketing budget
• Driving a data first approach to budget planning and marketing investments
• Leading the go-to-market execution of campaigns
• Develop reporting mechanisms to monitor the effectiveness of marketing activities

Experience

To be considered for this position, you'll need to have a proven track record as a Head of Marketing or Marketing Director in a smaller business, within a retail or consumers goods market.

You'll be experienced in:

• digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting
• ideally experience additionally in traditional media channels
• experienced in brand campaigns and new product launches
• management of multi channel marketing strategies with budgets of £15mn+
• excellent commercial acumen
• confident and experienced in working cross functionally
• exceptional leadership and team development skills

Remuneration

• Excellent salary package which can be disclosed when the position is discussed.
• Hybrid working