Prada Group | In-Store CRM Manager

JOB PURPOSE Direct report - Store Manager Functional report: CRM Manager/ Director (headoffice position) The In-Store CRM will be responsible for strengthening and developing CRM & clienteling initiatives in store and supporting the sales staff with a strong focus on driving business through client outreach initiatives (client interactions) and private appointments. RESPONSIBILITIES Support the store by ensuring sales staff are cultivating clients guaranteeing their outreach (outbound communications) through interactions and private appointments Consistent training and strengthening of store teams on CRM & clienteling activities (including onboarding of new store members to ensure consistency in skill set across the team) through the use of CRM/clienteling digital tools and processes Ensure the development, implementation and execution of store CRM outreach initiatives including the definition of local outreach activities, client target list extraction, implementation of initiatives through client advisors and initiative performance monitoring Ensure adoption, consistent execution and follow-up of the Group clienteling strategy, resources and culture across all store team members Provide individual feedback to store staff on specific CRM initiatives and updates Share and encourage clienteling best practices with store staff Manage client gifting and customer experiences budget to strategically develop client relationships Monitor and track the main KPIs on a store and individual client advisor level, including: client outreach (through customer interactions), private appointments, client data capture KPIs, clienteling productivity and outreach initiative performance Educate, train and proactively encourage sales staff on the usage of the digital tools available (e.g. C-Sphere) to perform clienteling initiatives KNOWLEDGE AND SKILLS Luxury retail experience is preferred Strong technical attitude and digital mindset Languages: English, other language is mandatory Client centric attitude, problem solving, flexibility, empathy, energy

Location: Paris, FR

Posted Date: 1/9/2025