Associate Business Director Mumbai, India

Overview of job: EssenceMediaCom is looking for an Associate Business Director based out of Mumbai. You will be leading the media mandates for some of the key clients in the FMCG sector. Your understanding and inclination towards strategic thinking for media planning and business reconciliation will be an added advantage, as you’ll be leading an integrated team. Reporting of the role: This role reports to the Client Lead. 3 best things about the job: You would be working in one of the most exciting agencies and leading FMCG accounts. Scope to work on various target segments. Systematized working process. Vertical learning curve. Measures of success – In three months: You would be expected to have a full understanding of your portfolio of brands. Understand the different stakeholders within the agency and start building relationships with them. Help your team craft the agency response to the client briefs. In six months: Ability to lead strategic and executional discussions with clients. You should have a full understanding of what is happening with your clients and lead your team in that aspect. Be visible as the leader of your team within the agency as well as with clients. Start interacting with our regional agency teams on clients where applicable. In 12 months: Lead the annual planning process for our clients. Be the seamless bridge between local clients and the regional/global agency team. Converse on measurement metrics across touchpoints based on campaign objectives. Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc. Drive agency KPIs balanced with client KPIs. Lead client engagement for a set of accounts with total billing of 500 cr. You’ll need thorough knowledge of traditional media, opportunities available, and build constructive relationships with key media owners where relevant using an innovative approach. Responsibilities of the role: Brand guardianship on assigned brands. Build a relationship as the client’s strategic advisor on all communication-related issues related to the brand/category. Clarify, formalize, and manage client expectations on an ongoing basis. Develop strategic thinking for the brands handled. Supervise and lead Annual Operating Plans and Communication Review work with teams. Be the key contact for the Brand/Media Manager for the set of brands handled. Push the planning thinking by utilizing MediaCom’s research, systems, and tools. Search and reapply regional/global learnings. Create monthly media reviews/reports. Proactively use all information to address P&G business issues. Lead conceptualization of local media campaigns/initiatives. Team supervision and development. Lead and manage the sub-teams, maintaining a high level of motivation amongst team members. Ensure basic training and orientation of new team members and MediaCom/P&G. Ensure strict adherence to all SOPs and audit rules. What you will need: Minimum 8 years of experience in a similar setup. Ability to lead the team with full authority, motivate the team, and guide them during times of high media activity. Ability to overcome typical media agency pitfalls and build relationships with team members across planning, buying, operations, and finance/billing teams. Process-driven. Good relations with media partners. Business acumen along with being a fundamentally strong media professional. Ability to understand 360-degree media. J-18808-Ljbffr

Location: Cannes, FR

Posted Date: 1/9/2025