Assistant Brand Specialist

Who You Are and What You’ll Do: The Assistant Brand Manager for Mainstream Novelty Innovation will be held accountable for leading the Innovation, Communication and Strategy projects across our heritage ice cream novelty brands – Good Humor, Klondike & Popsicle. Responsibilities include, but are not limited to: · Developing and Managing Innovation Pipeline with a cross functional team to ensure packaging, product and customer demands are launched on time and in full, across a complex global supply chain. Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts Partner closely with Operations marketing team to ensure flawless execution in market Lead Purpose driven communication writing and development for creative agency brief and lead the development of final assets Mainstream Novelties has a robust, yet complex portfolio with multiple manufacturing sites, different product formats, & significant investment in the licensing and cobranding products. You will be tasked with leading the management of each product segment & relationships with co-brand partners Day to Day management includes: Budget and invoices Run and conduct market analysis to understand market trends and opportunities You’re a born leader: This position requires strong leadership skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative. You generate powerful insights: Our work starts with understanding what drives our consumers to purchase, and crafting plans based on those insights, including nuances based on the shopping occasion and retail channel. This position will require the ability to write up and validate consumer concepts for innovations and communications. What You’ll Need To Succeed Bachelor’s degree in marketing or related field required 3 years in Marketing, with some experience in Innovation Crafting. A well-informed food & beverage “gut” coupled with an eye for aesthetic, design and attention for details. A strong bias for action, especially while managing key stakeholders in a virtual world A balance of art & science – ability to think creatively & strategically, with strong business & problem-solving mindset. · Comfortable with using data throughout aspects of the role, turning consumer and social insights into strategic thinking. Passion for big iconic brands and desire to leave a mark. Understanding of digital and e-commerce Clear demonstration of successful, consistent delivery to the business Clear demonstration of project management & leadership skills · Experience working with agencies and media partners Experience working with different customer channels Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure Ability to deliver both verbal and written communication in a simple, compelling manner. Ability to think strategically, both from a brand and portfolio view

Location: Englewood Cliffs, NJ, US

Posted Date: 1/11/2025