Performance Marketing Manager

About Commodity Fragrances: Commodity Fragrances is a modern American perfumery that has grown from a Kickstarter campaign in 2013 to a globally recognized brand. Known for its minimalist yet luxurious approach to fragrance, Commodity is available in markets around the world, including Sephora North America and the UK. As an innovative and fast-growing company, we encourage creativity, entrepreneurship, and collaboration within our team. We are passionate about redefining fragrance for a global audience and thrive on bold ideas and data-driven strategies to achieve our goals. About the Role: Commodity is seeking a results-driven Performance Marketing Manager to lead our paid media efforts and drive digital growth. This individual will oversee the development, execution, and optimization of paid campaigns across various digital platforms to enhance customer acquisition, retention, and revenue. The ideal candidate is creative, analytical, and thrives in a collaborative, fast-paced environment. They will work closely with cross-functional teams to ensure that all performance marketing efforts align with our brand values and business objectives. Key Responsibilities Plan, execute, and optimize high-performing paid ad campaigns across platforms such as Google Ads, LinkedIn, TikTok, META, and others. Conduct in-platform management tasks, including keyword research, ad copywriting, campaign creation, budgeting, pacing, and tagging management. Collaborate with the organic content team to align and evolve keyword strategies for both paid and organic channels. Build and maintain performance dashboards to track key metrics such as ROI, lead generation, and customer acquisition. Translate performance data into actionable insights to drive strategy, address challenges, and identify opportunities for growth. Develop and execute A/B testing strategies for creatives, ad copy, and landing pages to improve conversion rates and engagement. Stay updated on industry trends, seasonal patterns, and geographic insights to inform targeting and campaign strategies. Work with the marketing team to create innovative digital programs for major launches, campaigns, and events. Manage digital advertising budgets, ensuring efficient allocation, pacing, and alignment with financial goals. Test, analyze, and optimize landing pages and conversion funnels to improve user experience and campaign performance. Qualifications Experience: 4 years of experience in performance marketing, with a strong focus on paid media, campaign optimization, and analytics. Technical Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms. Experience with analytics tools like Sigma, Google Analytics, or similar. Analytical Mindset: Strong ability to interpret data and convert insights into actionable strategies. Creative Problem-Solving: Experience in A/B testing and a deep understanding of customer acquisition and engagement strategies. Collaboration: Proven ability to work cross-functionally with creative, finance, and marketing teams. Education: Bachelor’s degree in Marketing, Business, or a related field. Why Join Commodity Fragrances? Be part of a fast-growing, globally recognized fragrance brand that values innovation and creativity. Collaborate with a passionate and dynamic team in an inclusive and entrepreneurial workplace. Shape the future of performance marketing in an exciting and evolving industry. Commodity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Englewood, NJ, US

Posted Date: 1/11/2025