Insight Global

Growth Marketing Manager

Click Here to Apply

Job Location

Seattle, WA, United States

Job Description

Hybrid in Seattle Long term Contract This Marketing team is seeking a Global Growth Marketing Manager to accelerate demand of the B2B business for Commercial, Public Sector and Strategic segments. As a Growth Marketing Manager you will be responsible for developing comprehensive digital marketing strategies that attract high-quality leads and prospects, nurturing them through targeted campaigns, and ultimately converting them into loyal customers. Your work will directly impact the growth and success of the team by ensuring a seamless and effective journey from initial awareness to long-term customer engagement. This team stands at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. They strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join in building and celebrating value to buyers and sellers of all sizes and industries. Required Skills: - Experience with growth and demand marketing - Experience marketing for B2B and refining SEO - Develop, execute, and refine the digital marketing strategy to drive awareness, consideration, and acquisition of Business customers across various segments. - Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives. - Own the top-of-funnel demand generation strategy, ensuring a steady flow of high-quality leads into the pipeline. - Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance. - Connect top-of-funnel activities with down-funnel initiatives to enhance customer growth, working closely with sales and customer success teams to ensure seamless lead handoff and follow-through. - Partner with external agencies in support of campaign asset creation and execution as needed. - Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize. - Execute high-impact A/B tests to help continually improve performance. - Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Location: Seattle, WA, US

Posted Date: 1/14/2025
Click Here to Apply
View More Insight Global Jobs

Contact Information

Contact Human Resources
Insight Global

Posted

January 14, 2025
UID: 4994277127

AboutJobs.com does not guarantee the validity or accuracy of the job information posted in this database. It is the job seeker's responsibility to independently review all posting companies, contracts and job offers.