Graphic Design Lead - Adobe Creative Suite

About the Role : We are seeking a Graphic Design Lead to drive the creative vision for our B2C brand . In this role, you will lead a team of designers, shaping visually compelling brand experiences across digital and print media. The ideal candidate has a strong design portfolio, leadership skills, and a deep understanding of consumer engagement in the B2C space. Key Responsibilities : Brand Leadership : Define and maintain a consistent visual identity across all brand touchpoints. Creative Direction : Lead the design process for marketing campaigns, social media, website visuals, packaging, and promotional materials. Team Management : Mentor and manage a team of designers, ensuring high-quality output and professional growth. Collaboration : Work closely with marketing, product, and eCommerce teams to align design strategies with business goals. User-Centric Design : Create visually engaging assets that enhance user experience and drive customer engagement. Trend Analysis : Stay updated on design trends, consumer behaviors, and industry best practices to keep our brand innovative. Project Management : Oversee multiple design projects, ensuring timely delivery and quality control Qualifications : Experience : 5 years in graphic design, with at least 2 years in a leadership role for a B2C brand. Industry Expertise : Experience in retail, fashion, beauty, consumer goods, or lifestyle brands is a plus. Technical Skills : Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other design tools. Digital & Print Design : Strong portfolio showcasing expertise in digital marketing assets, social media graphics, packaging, and web design. Motion & Video : Basic knowledge of motion graphics and video editing (After Effects, Premiere Pro) is a plus. Strategic Mindset : Ability to balance creative innovation with business objectives and performance metrics. Communication : Strong ability to present ideas, collaborate across teams, and provide constructive feedback. (ref:hirist.tech)

Location: in, IN

Posted Date: 2/14/2025