Marketo Lead - C#

Primary Skills : Exp in Marketing automation, Marketo, C#, Integration Job Description : Must Have Skills : - Marketo Certified Expert - Prior Marketo experience 7 yrs - Velocity Scripting, JS Scripting - Knowledge on ABM, MSI, Dynamic Chat, Interactive Webinars. - Knowledge on Launch point integrations - Marketo Instance Technical Set up and configurations - CRM Integration (Native, Custom) - SF/Dynamics/SAP - Experience working with APIs, Webhooks, Custom Object, Custom Activities , Bulk export/import - Custom integration with CDP/ Data warehouse, SFTP, Knowledge on utilizing middleware for custom implementations - Strong knowledge on Forms (Custom implementation on external sites, Custom validations etc.,) - Ability to review customer requirement and draft solution and architecture. Good to have : - AEP, AWS - HTML, CSS, PHP, Python - Consulting experience - Cross-channel implementation - Experience in leading project Description : - Work as a Marketo and Marketing Automation technical subject matter expert, having had the breadth and depth of experience to provide solutions to complex business problems based upon real-world experiences. - Create marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations. - Experience in setting up the integrations between Marketo and CRM systems (Salesforce.com, Microsoft Dynamics CRM, Custom CRM ) and CDP integrations. - Knowledge in programming and scripting languages and hosting environments(AWS, Azure, etc.,) - Velocity/Email scripting knowledge for advanced email personalization. - Strong technical skills in Marketo including Marketo API and custom integrations - Strong analytical and problem-solving skills - Fundamental knowledge of design patterns - Experience in communicating effectively with users, other technical teams & management to collect requirements, and describe software product features, and technical designs. - Mentoring the team members to meet the client's needs and holding them accountable for high standards of delivery. - Being able to understand and relate technology integration scenarios and be able to apply these learnings in complex troubleshooting scenarios. Responsibilities : - Review customer requirements and recommend a long term solution - Review existing set up and recommend best practices to improve performance/solutions implemented. - Collaborate with marketing, sales, and IT teams to gather requirements and ensure solutions meet business needs. - Integrate Marketo with other marketing technologies such as CRM, CDP, webinar platforms, hosting environments and analytics tools. - Work with Marketo APIs (must have),Data model and custom objects - Create and manage complex nurture programs, lead scoring models and lead nurturing campaigns - Build custom Marketo solutions using Velocity scripting, JavaScript, HTML, and CSS - Create Marketo workflows, programs, and templates to support marketing initiatives, leveraging Marketo's advanced features like dynamic content, segmentation, personalization. - Develop marketing campaigns including email marketing, social media advertising, webinars, and events using Marketo. - Work with webhooks and flow boosts and other Marketo modules such as account- based marketing (ABM) campaigns, predictive content/audience, Marketo Sales insight. - Analyze and report on campaign performance metrics and KPIs. - Stay up to date with the latest Marketo and marketing technology trends and best practices. - Train and mentor junior team members on Marketo best practices and tools. (ref:hirist.tech)

Location: in, IN

Posted Date: 3/28/2025