Programmatic Specialist

Programmatic Specialist - 9 Month Fixed Term Contract Join an innovative and dynamic team with an inclusive culture Shape the future of critical business functions Strong opportunities for growth and career development in role Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey. Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways. Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group. What you'll do: Programmatic DOOH Campaign Execution: Successfully launch and manage DOOH campaigns using various ad tech platforms, ensuring timely delivery, adherence to budgets, and alignment with brand guidelines. Revenue Generation & Growth: Collaborate with Cartology Sales teams to drive programmatic revenue in the NSW market, contribute to overall business growth, and identify new opportunities. Stakeholder Management: Build and maintain strong relationships with internal teams (e.g., sales, national programmatic lead) and external partners (agencies, clients). Provide regular updates on campaign performance and address any queries effectively. Best Practice & Optimisation: Proactively offer recommendations to improve campaign performance, optimise strategies, and ensure best practices are followed across all touchpoints. Strategic Planning & Reporting: Work closely with Cartology's National Programmatic Lead on business planning initiatives, market analysis, and identifying growth opportunities within the NSW market. Regularly report on progress and key performance indicators (KPIs). What you'll bring: Programmatic Expertise: Proven experience in programmatic media buying, with DOOH (Digital Out-of-Home) experience being a plus. Familiarity with SSPs/DSPs like Hivestack, Vistar, and Broadsign is essential. Campaign Management: Strong understanding of advertising campaign workflows, systems, and technologies. This includes the ability to provide insightful recommendations and reporting. Communication & Collaboration: Excellent communication skills for presenting, writing, and creating compelling presentations. The ability to build strong relationships with various stakeholders is crucial. Problem-Solving & Analytical Skills: Proven ability to solve problems, identify root causes, and implement effective solutions. Proficiency in data analysis using Excel or Google Sheets is important. Industry Knowledge & Proactiveness: A solid understanding of online trends and experience in developing digital strategies. Existing relationships within the NSW programmatic market are highly desirable. What you'll experience: Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work: A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry. Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work. Feel supported and empowered by your leaders A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app. A progressive and competitive leave policy that gives you more space for what matters to you.

Location: Sydney, AU

Posted Date: 4/1/2025