Max Mara Fashion Group

PR Specialist - Chinese Speaking

Job Location

provincia-di-milano, Italy

Job Description

The PR Specialist is responsible for monitoring and managing operational activities related to the presence of the brand in online, social and offline and retail contexts. The core responsibilities of the role are: Ensuring that the message defined at strategy level complies with the brand's mission and identity. Monitoring the office's operational activities, in terms of defining and updating the contents and editorial actions on the channels they are responsible for. Qualifications: Collaborates with the Manager in planning online, social and offline communication activities and interventions. Is responsible for overseeing the operational activities of the office, in terms of defining and updating the contents of the editorial actions in the channels under its responsibility. Follows and takes care of the organizational management of the implementation of the different phases of a communication intervention in compliance with the qualitative, economic and timing terms defined by the plan. Coordinates and verifies the activities and services of the collaborators/consultants involved in the implementation of the communication interventions designed communication. Develops, updates and monitors through appropriate reporting tools, office phenomena and processes both in internal activities and towards the market. Develops and proposes innovative ideas and technical solutions in order to support the development and evolution of brand communication in the channels managed. Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's responsibilities. Promotes, adopts and develops the use of digital technologies within its function in relation to both the management of the process and in relations with internal and external interlocutors involved in the business. Adopts significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as an interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community. Required Skills: 3 years of experience in PR/Mktg/Comms roles, preferably in international companies in the fashion/luxury sector. In-depth knowledge of the market dynamics of China. Excellent knowledge of English. Mandatory knowledge of Chinese (at least B2/C1). Seniority level Entry level Employment type Full-time Job function Marketing Industries Retail Apparel and Fashion J-18808-Ljbffr

Location: provincia-di-milano, IT

Posted Date: 4/3/2025
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Max Mara Fashion Group

Posted

April 3, 2025
UID: 5098394941

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