Marketing Manager - KOL and Strategic Campaigns

Marketing Manager - KOL and Strategic Campaigns Marketing Manager - KOL and Strategic Campaigns The Strategic Campaigns & KOL area is a key part of our Marketing team, responsible for planning, structuring and executing high-impact campaigns on mass media channels (TV and OOH) and social media (Instagram, Facebook, TikTok) and managing/negotiating partnerships with influencers relevant to SHEIN. Our team works in a multidisciplinary way, coordinating with areas such as Content, Brand Experience, PR, GR and Marketplace to ensure integrated, consistent and results-oriented communication. In addition, we are responsible for structuring and executing content strategies, analyzing performance metrics and optimizing return on investment, contributing directly to strengthening and expanding our brand presence in different markets in Brazil. Key Responsibilities: Seasonal & Big Promotional Campaigns Planning and Execution of Big Promotions Develop strategies for high-impact campaigns aligned with brand goals and market trends. Managing budgets and schedules, coordinating internal teams and external suppliers. Plan, produce and execute campaigns across different channels, including social media, TV, OOH and other offline media. Ensuring the integration of all touchpoints to maximize the impact of the campaign. KOL Management & Analysis Identifying and collaborating with KOLs Select KOLs aligned with the brand. Negotiate exclusive collaborations or special collections with high-performance KOLs. Performance Analysis Evaluate the performance of each KOL (engagement, reach, ROI, GMV). Optimize strategies to improve impact and results, with a focus on engagement and sales. Metrics & KPIs Monitor ROI results, engagement, conversion rate and other relevant indicators. Generate periodic analyses and data-based recommendations to optimize campaigns in real time. Reports and Feedback Prepare executive presentations for stakeholders, highlighting learnings and insights for future campaigns. Campaign Briefing & Execution Brief creation Develop detailed briefs for internal teams (creatives, media, etc.) and external suppliers. Aligning objectives, themes and schedules, ensuring visual and message uniformity. Production supervision Monitor the entire production process (shooting, recording, editing), ensuring quality and deadlines. Brand Consistency Maintaining Standards Ensuring consistency and cohesion in brand representation across all campaigns and channels. Overseeing the application of style guides and visual identity. Stakeholder & Cross-Functional Coordination Supporting Internal Teams Acting as a focal point for aligning priorities and executing activities. Coordinating deadlines and resources, ensuring synergy between teams from different time zones and cultures. External Partnerships Develop relationships with production suppliers, media agencies and broadcast platforms. Qualifications & Requirements: Bachelor's degree in Marketing, Administration, Communication or related field. 5 years in marketing campaign management, including influencer/KOL initiatives and large-scale campaigns. Experience in media production (TV, video, OOH) and coordination of suppliers/studios. Previous work in international contexts or with global teams is a plus. Fluent English (written and spoken) - essential for global interfaces. Solid knowledge of digital marketing, social media and market trends. Excellence in data analysis and metrics for campaign optimization and KOL performance. Leadership of cross-functional teams. Organization and ability to manage multiple projects simultaneously under tight deadlines. Strategic vision and creative thinking. Communication and relationship skills with internal and external stakeholders. Adaptability and problem-solving in dynamic environments. At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN community and all types of diversity. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Management, and Strategy/Planning Industries Retail, Retail Apparel and Fashion, and Internet Marketplace Platforms J-18808-Ljbffr

Location: Brasil, BR

Posted Date: 4/3/2025